If you market your products or services, then connecting to your customers digitally is now a necessity. And content creation is the essential path to connect and build the relationships that are so vital in today’s online marketing world. But not just any content will do! Your content strategy must do 3 things: Fascinate your audience; Strengthen your relationships with your audience; and Support and reinforce your brand integrity and ‘voice’.
YOUR AUDIENCE ALREADY EXISTS AND IS LOOKING FOR YOU!
In the old days, businesses would put their message in front of a mass audience hoping that some would buy. And that worked... more of less. Often less! But businesses were creating audiences from scratch, which was a costly numbers game. With the digital age, and especially with the advent of social media, the game changed forever. Now, you don't need to go out and create audiences because valuable audiences already exist—and they’re looking for you. So you can now focus on how to best connect with your audience and captivate them! Today, the ‘Information Age’ has given way to the ‘Fascination Age’.
HOW TO INFLUENCE AND PERSUADE YOUR ONLINE AUDIENCE TODAY.
Putting your message ‘out there’ is no longer enough. Today, you have to engage with your audience and fascinate them. You have to build a relationship which, in turn, leads to trust. When people trust you, they want to buy from you. You do that by providing valuable content to your audience. That is, valuable to them, not you! You have to tell them your story because today that’s what they expect. You can’t be an anonymous entity any more. You have to have a face and a personality. It could be your story or the story or your company, or your products’ story... or all of these at various times. But businesses with a strong personality that fascinate, and that their audiences can relate to, do more business.
DIGITAL CONTENT MARKETING:
Puts a smaller up-front cost into producing your creative assets—digital processes are less costly than traditional methods, letting you budget for more content and a greater number of repurposed assets; and considerably reduces your budget for distribution—digital publishing is a fraction of the cost of traditional publishing methods, giving you the opportunity to reach a much larger, more precisely targeted audience.